Social media has been around for long enough now that it should be at least a small part of your overall marketing mix. In order to truly be seen as ‘the expert’ in your local marketplace, you HAVE to be using social media to help grow your brand, increase awareness and strengthen your relationship with patients.
Chances are, if you are active on social media, you’re already using the two biggest social media platforms – Facebook and Twitter.
However, there are LOTS of other social media platforms you can leverage to boost your local SEO, satisfy your patient’s desire for more interaction with you and ultimately, help position you as the ‘go to dentist’ in your local area.
We’ll spend the next few weeks talking about some of these other social media platforms, but today, I’d like to discuss Snapchat.
Snapchat is a photo and video sharing app that allows you to either share picture or short videos with other users directly OR you can publish what are called ‘stories’ (a compilation of pics and/or videos) for anyone that’s following you can see.
According to Search Engine Land, a cool local strategy is to use Snapchat’s geofilters to promote your brand, then use local press, PR and social media campaigns to generate buzz and backlinks.
Here’s how you do this:
Snapchat “On-Demand Geofilters” are now available for local brands to utilize in any way that suits the business best. You create your own filter design, then select the geographical parameters that you want the geofilter to reach and the dates you want the geofilter to run. Snapchat will review it, and your design should be approved within one business day.
These filters work for local brands that want to draw brand awareness, but I see it mainly promoting local business-specific events.
For example, if your practice does any type of ‘free day of dental care’, you could create a geofilter around the event, and promote the event to anyone within that local area. You could also promote your ‘Snaps’ via news media, email, your other social media sites and any printed or promotional materials.
Snapchat doesn’t create web content, of course, so to leverage this for SEO, I recommend reaching out to local news stations about the event and promoting the Snapchat Geofilter in the process.
Garnering links from these local news stations will help increase a website’s credibility which, over time, will strengthen search engine positioning. Additionally, it will likely also increase local traffic to your website, which will ultimately increase the likelihood of conversions.
If you get enough engagement, you can further your SEO strategy by requesting that the audience save their Snapchats with the geofilter and enter them to win a caption/random/best photo contest through a social media outlet like Facebook or Twitter.
Take Advantage of Your Opportunities
There’s no denying it, social networks can be challenging at times to integrate into your overall marketing mix, especially with as rapidly as the landscape changes. With careful thought and plenty of creativity however, there are really LOTS of ways to incorporate them.
By taking the time to figure out and implement these social networks into your marketing efforts, you might just be surprised at how much they help you improve the overall results from your marketing.
As always, if you have ANY questions at all about how to incorporate Snapchat (or any of the other burgeoning social media platforms) into your marketing efforts, we can help.
For a limited time, we’re offering a FREE one-on-one strategy session where you can talk with one of our senior marketing experts. You’ll have the opportunity to share what you’re currently doing marketing-wise, what your biggest challenges or opportunities are, and by the end, you’ll walk away with a handful of things you can do RIGHT NOW to improve your marketing efforts.
These one-on-one sessions won’t be FREE for long so be sure to secure your spot right now by going RIGHT HERE.