SEO

3 Ways Patient Reviews Help SEO

patient reviews

There are lots of ways your practice can improve your visibility in the search engines, but did you know that gettings patient reviews is one of the most effective ways? Reviews fall into a category called 'user generated content' and they're a powerful way to effect your search engine positioning. When you look at the [...]

Google SERP Dentist In Burbank CA

Recently, Google announced a major change to their AdWords format (the paid ads you've seen at the top and right side of a search results page), which could potentially mean a lot for your online marketing efforts. Previously, ads ran at the top, bottom and side of the Search Engine Results Page (SERP). This positioning [...]

Google 7-pack changes to 3-pack

While we certainly wouldn't expect most of you to pay as much attention to the shenanigans that Google is constantly up to like we do, it definitely doesn't hurt to Google your practice or search for high value keywords every once in a while. If you've done that recently, then you may have noticed some pretty signifiant changes [...]

Google my business

As you hopefully already know, your Google listing is one of your most valuable assets when it comes to getting new dental patients. As potential patients go online and search for 'dentist' in your local area, your local Google listing is what could potentially show up at the very top of the first page. If [...]

Major Google Change That Could Affect You

Mobile Responsive Websites

As technology has advanced over the past few years, one of the biggest shifts in the marketplace is the growing number of people using a mobile device to access the Internet. Where it used to be a small percentage just a few short years ago, the trend has shifted dramatically to the point that many experts [...]

Let’s face it, unless you’ve been hiding out in a cold, damp cave for the past decade then you know the importance of not just being online, but being found online. While there are many different ways you can position your practice to be found online, the one method that can be the difference between [...]

5 Steps to Improving Your Online Visibility

We have yet to meet a dentist or dental office manager that doesn't want to find out how to dominate their local search results and reap all the benefits that come from having a top spot in an online search can bring. Once this desire to achieve these high rankings and gain the visibility necessary, [...]

Google Rolls Out Google+ Local

There's been a lot of buzz lately about how the world of online marketing is becoming more and more social. It used to be you could hire someone to SEO your website and in short order you were ranked at or near the top, but with sites like Facebook, Twitter, LinkedIn, YouTube and even Google+, [...]

When you hear the term 'social media', if you're like most you naturally assume the conversation is about either Facebook or Twitter and while you'd be correct, it would also be short-sited to think those were the only two sites worth mentioning. Yes, those are without a doubt two of the most popular social media [...]