Reputation Marketing

manage your online reputation

  Online reviews have clearly given consumers that power when it comes to reputation and word-of-mouth.  With the ability to share their experience with others, your patients are now in control of the things that are said about your practice. In addition to sharing their experiences for the world to see, others (i.e., potential patients) [...]

Create A Process To Handle Negative Reviews

As a business owner you can do everything in your power to ensure that your patients have a great experience but sooner or later it will happen… you WILL eventually receive a negative review posted online about your practice. So when thinking about handling negative reviews of your business the question you have to answer is [...]

quickly and easily respond to google reviews

Getting LOTS of Google reviews is a very important part of building a positive online reputation and one important, but often overlooked part of maintaining your reputation is taking the time to respond to these reviews. Customer service is a critical part of building a thriving, profitable dental practice and when you take the time to [...]

We’ve talked numerous times about the importance of proactively managing AND marketing your reputation.  Your online reputation is without a doubt, your MOST valuable asset in today’s consumer driven marketplace and patient reviews make up a BIG piece of that asset. In terms of what makes up your online reputation, one of the biggest and [...]

3 Ways Patient Reviews Help SEO

patient reviews

There are lots of ways your practice can improve your visibility in the search engines, but did you know that gettings patient reviews is one of the most effective ways? Reviews fall into a category called ‘user generated content’ and they’re a powerful way to effect your search engine positioning. When you look at the [...]

improve your curb appeal

Today I wanted to share with you our approach to ramping up a powerful, strategic marketing plan fast.  In fact, this simple three step approach is the exact same process we use to get any dental practice, in any city in the world up and running growing at a consistent rate in a very short [...]

If you were to ask most dentist if they have a marketing strategy their answer would be, “Yes!”.   Sadly, the majority of dentists we communicate with (actually, most business owners, not just dentists!) mistakenly think that just because they have a website, Facebook page and are spending money on advertising they have a marketing strategy. WRONG!  A [...]

Tips to Proactively Manage Your Online Reputation

Unless you’ve had your head buried in the sand the last few years, you’ve heard about the importance of your online reputation. In fact, I would argue that in today’s marketplace your reputation is your MOST valuable asset. No matter how a potential patient learns about your practice (online search, social media post, TV or radio [...]

Fast Track Your Dental Marketing Results

Hopefully you know by now that marketing isn’t just a website, social media, email, TV commercials, radio spots, etc. While those are all necessary for effective marketing in today’s marketplace, individually they are simply marketing tools. Now, when deployed as part of an overall marketing strategy these tools can be incredibly effective at increasing awareness, [...]

women shoppers

For most practices, women are the decision maker the majority of the time. Whether it be a family of 4 looking for a family dentist or an older couple with no kids at home anymore, the woman controls the purse strings. In a recent study conducted by Review Trackers, they studied women aged 25-54 and found [...]