We’ve talked numerous times about the importance of proactively managing AND marketing your reputation.  Your online reputation is without a doubt, your MOST valuable asset in today’s consumer driven marketplace and patient reviews make up a BIG piece of that asset. In terms of what makes up your online reputation, one of the biggest and [...]

How Much Do We Trust Online Reviews?

Your online reputation is one of your dental practice’s MOST valuable assets. If you have a poor online reputation, it doesn’t matter how much you spend marketing your dental practice because potential patients will eventually find out, one way or another and then you’re really in trouble. You see, online reviews have become one of [...]