strategic dental marketing director

Let's face it, growing a successful dental practice is hard. Not only do you have to worry about staying up on the very latest dental techniques and technologies, you also have to worry about having a competent, happy staff, you need to create an environment your patients feel comfortable coming to, and of course there's [...]

8 Reasons Why You Need a Hard-Copy Newsletter

As you consider ways to strengthen your relationship with patients, continually position yourself as 'The Expert' and ultimately, close your 'back door' so patients don't leave you for your competitor down the street, a hard copy newsletter is something that should be given serious consideration. In fact, thanks to the guys over at The Newsletter [...]

improve your curb appeal

Today I wanted to share with you our approach to ramping up a powerful, strategic marketing plan fast.  In fact, this simple three step approach is the exact same process we use to get any dental practice, in any city in the world up and running growing at a consistent rate in a very short [...]

Acres of Diamonds Already In Your Practice

One of my favorite stories is of an ancient Persian named Ali Hafed, a very wealthy man in his place and time. To paraphrase, one day a Persian elder told Ali a story about how the world was made and as part of the story, told him about diamonds and how valuable they were. Ali [...]

If you were to ask most dentist if they have a marketing strategy their answer would be, "Yes!".   Sadly, the majority of dentists we communicate with (actually, most business owners, not just dentists!) mistakenly think that just because they have a website, Facebook page and are spending money on advertising they have a marketing strategy. WRONG!  A [...]

One of the biggest misconceptions the dentists we speak with make is in thinking they already have a marketing strategy in place simply because they’re ‘doing’ a whole bunch of different marketing activities. Just because you have a website and are driving traffic via SEO and some paid ads, doesn’t mean you have a marketing [...]

Google SERP Dentist In Burbank CA

Recently, Google announced a major change to their AdWords format (the paid ads you've seen at the top and right side of a search results page), which could potentially mean a lot for your online marketing efforts. Previously, ads ran at the top, bottom and side of the Search Engine Results Page (SERP). This positioning [...]

Create Something That Will Make The World Awesome

Because it's such a beautiful day here in the Carolinas, I wanted to share something a little off the usual marketing topics. My hope is that this bring a smile to your face AND give you something great points to consider as you head into your weekend. Often times in life we get so caught up in [...]

Tips to Proactively Manage Your Online Reputation

Unless you've had your head buried in the sand the last few years, you've heard about the importance of your online reputation. In fact, I would argue that in today's marketplace your reputation is your MOST valuable asset. No matter how a potential patient learns about your practice (online search, social media post, TV or radio [...]

3 Things You Can Do RIGHT NOW To Grow Your Practice

We often get asked, "what's the one thing I can do to get a whole slew of new patients fast?" Unfortunately, there's no silver bullet. There's simply not just one thing that will bring a lot of new patients quickly. There are however, LOTS of things you can do bring in at least one new patient [...]