manage your online reputation

  Online reviews have clearly given consumers that power when it comes to reputation and word-of-mouth.  With the ability to share their experience with others, your patients are now in control of the things that are said about your practice. In addition to sharing their experiences for the world to see, others (i.e., potential patients) [...]

Create A Process To Handle Negative Reviews

As a business owner you can do everything in your power to ensure that your patients have a great experience but sooner or later it will happen… you WILL eventually receive a negative review posted online about your practice. So when thinking about handling negative reviews of your business the question you have to answer is [...]

3 Must-Haves For An Effective Local Website

dental marketing web design

Your website is a powerful tool in your marketing toolbox. As potential patients are online searching for the right dentist to care for their’s and their family’s smiles, your website is usually one of their first interactions with your brand. It is also a resource for existing patients or those looking for additional information about [...]

quickly and easily respond to google reviews

Getting LOTS of Google reviews is a very important part of building a positive online reputation and one important, but often overlooked part of maintaining your reputation is taking the time to respond to these reviews. Customer service is a critical part of building a thriving, profitable dental practice and when you take the time to [...]

3 Benefits of Dental Marketing Automation

marketing automation

A key piece of an effective marketing program in today’s technology-fueled dental marketplace is automation or tools that either make repetitive, but important tasks easier to do or replace them completely.  A common marketing automation tool that most dentists are likely familiar with include like DemandForce or LightHouse360 that send automated appointment reminders via email [...]

We’ve talked numerous times about the importance of proactively managing AND marketing your reputation.  Your online reputation is without a doubt, your MOST valuable asset in today’s consumer driven marketplace and patient reviews make up a BIG piece of that asset. In terms of what makes up your online reputation, one of the biggest and [...]


Last week we talked about Snapchat and some ways you can use it to grow your practice.  This week, we’re going to talk about the uber-popular photo sharing social media platform, Instagram. Assuming you’ve already setup your account and have figured out how to snap pics, apply some filters or adjustments and then share with [...]


Social media has been around for long enough now that it should be at least a small part of your overall marketing mix.  In order to truly be seen as ‘the expert’ in your local marketplace, you HAVE to be using social media to help grow your brand, increase awareness and strengthen your relationship with [...]

patient loyalty

Customer retention is one of the most biggest challenges facing any businesses today. Every type of business, from Fortune 500 companies to mom and pop storefronts, in every kind of niche, depends on and profits from the ability to make and keep customers, clients or patients for as long as possible. Why?  Quite simply, because marketing for new [...]

3 Ways Patient Reviews Help SEO

patient reviews

There are lots of ways your practice can improve your visibility in the search engines, but did you know that gettings patient reviews is one of the most effective ways? Reviews fall into a category called ‘user generated content’ and they’re a powerful way to effect your search engine positioning. When you look at the [...]